Art Directing Projects for Print: Solutions and Strategies for Creative Success

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Rockport Publishers, Dec 15, 2009 - Art - 256 pages
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Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and “skill set” path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design.

Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.

 

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Contents

Introduction
6
How do you become an art director?
14
Is an art director a creative or a manager?
22
Angus Hyland Pentagram
32
Beginning a project
40
What have I forgotten?
46
Types of research
52
Sonya Dyakova
58
Working with Photographers
122
Negotiating photography contracts
128
Jonathan Ellery Browns
134
Working with Illustrators
150
From roughs to artwork
158
Working with Printers
198
Working with proofs
208
Stefan G Bucher 344 Design
214

Working with Clients
70
Creative client partnerships
74
Quoting for design work
82
Working with your Creative Team
98
Project managers
104
Technical Concerns
228
Reference
237
Contributors
248
Copyright

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About the author (2009)

Tony Seddon s longstanding career as a graphic designer has taken him from his native Cornwall, via London and several publishing companies, to East Sussex where he now works as a freelance designer and writer. He has authored and co-authored multiple books, including Graphic Design for Non-designers; Art Directing Projects for Print; and Thou Shall Not Use Comic Sans. Visit him online at http: //www.tonyseddon.com.Luke Herriott runs a UK-based design group called Studio Ink, specializing in design for print. As former design director of the international visual arts publishers RotoVision, he has worked with some of the world's leading creatives to produce a number of outstanding design publications. With over 15 years in the book publishing industry, he has a wealth of experience and an extensive knowledge of design, as well as a great awareness and appreciation of emerging graphic trends. He is coauthor of RotoVisionAEs First Steps in Digital Design and Instant Graphics.

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