Art Directing Projects for Print: Solutions and Strategies for Creative Success
Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and “skill set” path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design.
Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.
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How do you become an art director?
Is an art director a creative or a manager?
Angus Hyland Pentagram
Beginning a project
What have I forgotten?
Types of research
Working with Photographers
Negotiating photography contracts
Jonathan Ellery Browns
Working with Illustrators
From roughs to artwork
Working with Printers
Working with proofs
Stefan G Bucher 344 Design
Working with Clients
Creative client partnerships
Quoting for design work
Working with your Creative Team