Art Festival Guide: The Artist's Guide to Selling in Art Festivals

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Lulu.com, 2007 - Art - 209 pages
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Making a living as an artist, the brave way! Entertaining and thorough account on how to launch a career as an art festival artist. A book for brave artists who embark on the treacherous and most wonderful adventure of selling artful creations in art festivals and generally directly to the public. What you will need, how to choose shows, sales at the booth, marketing and promotion, setting goals for continued success, display tips, tricks of the trade, staying healthy and much more.
 

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Contents

DIARY
15
GETTING THERE
16
MOVINGIN DAY
17
SHOWTIME
18
NEUTRAL DAY
19
MOVING OUT
20
RECOVERY
21
CHAPTER 1
23
Magic seven?
105
WORKING SHOWS
107
Hit me again please
108
Location
110
Did you remember the bait?
111
CHAPTER 7
113
BE PREPARED
114
Something to sell
115

HAZ BIEN Y NO MIRES A QUIEN
24
THE THRILL OF VICTORY
26
THE AGONY OF THE FEET
28
Dear Artist
29
LOVE THY NEIGHBOR
31
CHAPTER 2
33
A BODY OF WORK? YOU SAY
34
SKELETONIZED LEAVES AND BUG JEWELRY
35
DRESS THEM UP NICE
38
ON PRICING THE WALLET OF THE BEHOLDER
40
Doing the math
41
IMAGE IS EVERYTHING
43
CHAPTER 3
45
WHERE ARE ALL THESE SHOWS?
46
THE PERFECT SHOW AKA LAST YEARS SHOW
48
MAGICIANS GODS AND EVIL BEINGS OH MY
49
MASSIVE PR COZY? EASY VS HARD SHOWS
51
INDOOR VS OUTDOOR
53
HOME FIELD ADVANTAGE?
55
SETTING OFF INTO THE SUNSET
56
IS VARIETY THE SPICE OF LIFE?
58
WHO LOVES YOU BABY?
60
THE PERFECT SHOW? OR THE PERFECT MIX
61
CHAPTER 4
63
BEST WORK RIGHT WORK
64
CHEESE
65
Picture perfect
66
Lights camera action
67
ALL THOSE WORDS ALL THOSE PAGES
70
SCOUT THE SHOW APPLY EARLY APPLY OFTEN
71
SPORTSMANSHIP AWARDS
73
LIKE A DOG WITH A BONE
74
WHOS BEHIND THE TWOWAY MIRROR?
75
Groupthink
76
Wandering eyes
77
WHAT DOES IT ALL MEAN?
78
CHAPTER 5
79
ALL THAT?
80
Weatherproof
81
Display like a peacock
82
Please step into my office
83
And a covered wagon
86
CHAPTER 6
89
YOUVE GOT 2 SECONDS
91
And people stoppers
93
SOMEONES IN MY BOOTH SOMEONES IN MY BOOTH
95
WHAT is this thing?
96
And WHO are you anyway?
98
WHY and why now? Buying frenzies and a recipe to cook one
99
Closing the sale
101
BACK FOR MORE
102
Feeding the hand that feeds you
103
Your bread and butter
104
Sellingmatters
116
ON THE ROAD AGAIN
117
SETUP SECRETS
118
DECISIONS DECISIONS
120
Welcome to my world
121
LOCKING UP
122
AND A GOOD NIGHTS REST
123
The unmentionables
125
TEAR DOWN IN BLISSFUL PEACE
126
Visteme despacio que tengo prisa
127
Go with the flow
129
GOING HOME
130
CHAPTER 8
135
ENDEAVOR TO PRESERVE
136
CAREFUL PLANNING AND GOAL SETTING
137
Way down the road
139
Money isnt everything
141
A SWIG OF PROGRESS WITH A SPOONFUL OF PATIENCE
143
Simplicity versus staleness
144
CHAPTER 9
147
UP AND DOWN
149
FOOD SHELTER AND NAPS MANY NAPS
150
You are what you eat
151
Time out
153
ATTITUDE AND THE ILLUSION OF CONTROL
155
Control what you can accept the rest
157
BODY CHECK
158
TOO MUCH OF A GOOD THING
160
CHAPTER 10
163
WHY NOBODY TELLS YOU ANYTHING
164
WHERE CAN I GET SHOW SUPPLIES TO GET STARTED?
165
SHOULD I TAKE CREDIT CARDS?
166
DO I NEED A BUSINESS LICENSE?
168
The IRS Story
169
WHAT IS THE EASIEST WAY TO KEEP RECORDS? HOW DO I KEEP TRACK OF ALL THESE NUMBERS?
172
Organization Tips
173
Databases and Spreadsheets oh my
174
HOW DO YOU KEEP TRACK OF ALL THE ACCOUNTING?
176
SHOULD I HAVE A WEB SITE?
177
SHOULD I GET INSURANCE?
178
HOW DO YOU FIND SHOWS AND REVIEWS? HOW DO I KEEP UP WITH THE INDUSTRY? HOW DO I GET GOOD WEATHER REPORTS? ...
179
IN CONCLUSION
181
A SHORT LETTER TO ARTISTS
182
GLOSSARY
183
LIST OF RESOURCES AND ONLINE LINKS
195
USEFUL CHECKLISTS AND BOOTH LAYOUTS
200
Office traveling office essentials
201
DISPLAY SUGGESTIONS AND BOOTH LAYOUTS
202
Booth Layouts
203
Three basic display tips
206
SUGGESTED READINGS AND REFERENCE RESOURCES
209
MARIA ARANGO
210
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