Art Management: Entrepreneurial Style
Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations is comparatively scarce. In this unique book, Giep Hagoort draws on more than fifteen years experience at the Utrecht School of the Arts to help students, teachers, artists, and managers apply management theory to the creation of successful cultural institutions. Utilizing case histories and practical exercises, this book teaches skills for building effective institutions of cultural production and preservation.
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Artistic and creative processes
Strategy formation in the cultural sector
Practical exercises and discussion items
The Final Report presented to the theatre company
2 The progress of the Strategic Project
Life cycle of art organizations
A life cycle for cultural organizations 148 Evaluation 1 52
action research activities Amsterdam Amsterdam City approach art and culture art management artistic leader artistic leadership budget communication company meeting company’s configuration coordination core create creative Cross-Section cultural organization cultural policy cultural sector Cultural Strategic Dialogue Cultural Tracks cultural values decisions digital revolution director discussed dominant economic employees Endemol entrepreneurial environment evaluation experience external factors festival Figure formulated framework functioning future George THORN global guerrilla art Henry MINTZBERG Iago ideas implementation important innovation interactive intercultural Internet issues key dimensions labour learning method Mintzberg mission multicultural museum Netherlands non-profit organizational culture oriented Othello paragraph performances phase position practice problems production professional programme project management realize responsibility role situation staff strategic management Strategic Motive strategic process strategy formation strategy plan strategy project structure SWOT analysis Theatre Factory traditional Utrecht School