Art Management: Entrepreneurial Style

Front Cover
Eburon Uitgeverij B.V., 2003 - Art - 296 pages
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Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations is comparatively scarce. In this unique book, Giep Hagoort draws on more than fifteen years experience at the Utrecht School of the Arts to help students, teachers, artists, and managers apply management theory to the creation of successful cultural institutions. Utilizing case histories and practical exercises, this book teaches skills for building effective institutions of cultural production and preservation.
 

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Contents

3
9
3
15
Cultural Tracks
19
Multicultural context
25
Artistic and creative processes
32
Strategy formation in the cultural sector
67
4
88
3
133
Practical exercises
174
25
178
35
186
Cultural Leadership
193
Practical exercises
212
Practical exercises and discussion items
221
The Final Report presented to the theatre company
225
2 The progress of the Strategic Project
234

17
138
Life cycle of art organizations
145
2
146
A life cycle for cultural organizations 148 Evaluation 1 52
153
Practical exercises
160
21
165
Project documents
168
23
171
results and issues
243
4 Cultural Tracks in retrospect
255
5 Strategic Management the Interactive Approach
262
mapping the results
269
2 Content
275
36
281
Index
290
Copyright

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About the author (2003)

Giep Hagoort is founder and dean of the Amsterdam School of Management and professor of art and science at Ilia State University, Georgia.

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