Art and Graphic Design

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Yale University Press, 2021 - Art and design - 220 pages
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An innovative exploration of the intersection of graphic design and American art of the 1960s and 1970s

This fascinating study of the role that graphic design played in American art of the 1960s and 1970s focuses on the work of George Maciunas, Ed Ruscha, and Sheila Levrant de Bretteville. Examining how each of these artists utilized typography, materiality, and other graphic design aesthetics, Benoît Buquet reveals the importance of graphic design in creating a sense of coherence within the disparate international group of Fluxus artists, an elusiveness and resistance to categorization that defined much of Ruscha's brand of Pop Art, and an open and participatory visual identity for a range of feminist art practices. Rigorous and compelling scholarship and a copious illustration program that presents insightful juxtapositions of objects--some of which have never been discussed before--combine to shed new light on a period of abundant creativity and cultural transition in American art and the intimate, though often overlooked, entwinement between art and graphic design.

 

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Contents

Introduction
2
Part I
10
Ed Ruscha Figure of Avoidance
68
Part III
144
The Womans Building
167
Editing Typesetting Printing
185
Conclusion
209
Copyright

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About the author (2021)

Benoît Buquet is associate professor of contemporary art history at the University of Tours.

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