The Art and Craft of Case Writing
This practical, comprehensive and multidisciplinary guide takes readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. The authors draw on their experience as case writers, and facilitators of case-writing workshops to take the reader through the entire case-writing process. The book is generously illustrated throughout with examples and anecdotes from the authors experiences.
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What Is a Case and Why Write One?
Key to the Case
Finding a Case Site and Gathering Data
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able actions Adams Adams's additional allow analysis analyze Appendix appropriate asked aspects authors background basic behavior Bloom's taxonomy case-writing process case's Chapter class discussion class testing clients complex concepts concerning course decision maker described determine develop draft educational objectives effective employees environment ethics evaluate example factors facts focus Hampshire hiring hypotheses ideas identify important individuals industry note instructor Instructor's Manual interviews involved key issues KPMG learning material Meyers & Morrison Michael Morrison multimedia Naumes organization organizational behavior particular partners pedagogy Persephone person Portsmouth possible potential presented problem professional questions reader relevant situation skills specific stakeholder stakeholder analysis Stephen Adams story strategic management summary Talking heads teaching theoretical linkages theory tion topics typically understand variety World Wide Web writer written