Art Marketing 101: A Handbook for the Fine Artist

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ArtNetwork, 2004 - Art - 338 pages
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This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.

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Contents

BUSINESS Of
15
Business Basics
31
Number Crunching
51
Copyright

18 other sections not shown

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About the author (2004)

Constance Smith is the author of Art Marketing 101, a guidebook for artists with suggestions for creating a successful name in the business through several means. She is also a frequent contributor to American Artist magazine.

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