Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career as an Artist

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Seven Locks Press, 1997 - Art - 240 pages
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When a work of art has been created, what does the artist do to get the word out and sell the object? Art & Reality is an important how-to book that shows the artist not only what to do but also how to do it -- evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. At a time when cutbacks in the arts are routinely taking place, Art & Reality creates new avenues to assist artists in determining what must be done to survive and prosper.

This book is for the person in the arts who may not be savvy about the dollar/cost side of doing business. The perfect marriage of creativity and the real world.

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Contents

ANALYSISARTIST EVALUATION SURVEY
1
PLANNING STRATEGIESBUILDING YOUR PLAN
29
DESCRIBING YOUR ARTWHO ARE YOU?
35
Copyright

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About the author (1997)

Abbott is an author and noted lecturer. He is director of the Modern Museum of Art in Southern California. As president of the fine art publishing firm Fine Art Communication Technologies Inc., he developed the publishing careers of numerous artists.

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