Artist Management for the Music Business 2e

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Taylor & Francis, Oct 12, 2012 - Technology & Engineering - 304 pages
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Artist Management for the Music Business provides clear in depth information on what to do as an artist manager and how to do it. The book looks at the application of classic management theory to artist management, includes profiles of successful artist managers as well as offering skill development for planning, coaching, and leading.

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Building a Career in ArtistManagement CHAPTER 2 Preparing to manage Management IsPartofaBig Business
The power ofyourbody of work
Preparing tobe managed Being Commercial IsNot Selling Out Know Who You Are Artistically
From Colonel Parker
The artist management contract Negotiating the Contract
A primer fortheartist manager Setting and AchievingGoals Planning a Personal Budgetfor the Artist
artist managers Some of the tools developed for this book are found nowhere
Income from live performance
Income from songwriting
Income fromrecording
Conducting business for the artist
The artist careerplan An Introduction to thePlan
Coaching leadershipand finaladvice Coaching
APPENDIX B Artist management contract form
Partnership agreement formembers ofaband

A Sample Budget Planning Tools CHAPTER 7 The artist asa business Understanding Target Markets Defining an ArtistsTarget Market

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About the author (2012)

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

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