Arts Management

Front Cover
Psychology Press, 2002 - Business & Economics - 156 pages
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Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management.

Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, topics discussed include:

  • arts research
  • cultural entrepreneurship
  • collaborations in the arts
  • artistic leadership
  • institutional identity
  • arts marketing
  • creative approaches to financing
  • organizational forms and dynamics.

The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is a must-read for students and scholars of business, management and art.

 

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Contents

Introduction
1
Blurred boundaries
3
Defining arts management
7
Three commitments
13
Arts research
16
Crossnational comparative studies
17
Economic impact studies
19
Audience surveys
22
Brandings mythic power
78
Arts marketing and audience development
85
Marketing orthodoxy and the arts for marketing
86
Segmentation and targeting
90
Marketing the arts
91
Limitations of marketing on audience development
94
Management by numbers
99
Taste and numbers
100

Cultural entrepreneurship
30
Diverse impresarios
33
Art as entrepreneurial process
36
Global franchising of cultural brands
39
Collaborations in the arts
43
Private patrons and public institutions
44
Business patrons and the arts
46
Business learning from the arts
51
Artistic leadership
57
Leading and managing artists
58
Extraaesthetics
62
Bifurcated management structures
66
Imaginization
68
Strategic positioning and brand identity
71
Strategy as position
72
Creativity cities and clustering
75
Beyond the income gap
102
Performance indicators
106
Restructuring
110
Raising funds and financing
113
The philosophy of fundraisng
114
Equity financing
118
Artists and intellectual property
121
Organizational forms and dynamics
126
Structuring configurations
127
Institutional isomorphism
131
Organizational metaphors
134
New logic in organizing
136
Bibliography
140
Index
151
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