As Heard on TV: Popular Music in Advertising

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Ashgate Publishing, Ltd., 2010 - Music - 168 pages
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This work considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
 

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User Review  - rivkat - LibraryThing

A nice look at the complexities of using existing music in ads, both for the artists (often struggling for recognition or a good revenue stream but trying to preserve authenticity, which means ... Read full review

Contents

The Role of Authorship in Music Licensing
23
Music Placement
41
Advertisings Control over Meaning
97
Negotiating the Future of Popular Music in Advertising
121
Appendix
141
Copyright

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About the author (2010)

Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK

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