As If By Design: How Creative Behaviors Really Evolve
The eureka moment is a myth. It is an altogether naïve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.
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Previewing the Vignettes
Dick Fosburys High Jump Was No Flop
Shedding Fresh Light on the History of
Jockeying for Position
One Singular Sensation
Millions Have Been Saved
Advancing Hygiene through Data Visualization
Taking Mental Floss to Dental Floss
A Very Close Shave
ARTS ENTERTAINMENT AND CULTURE
Art for Arts Sake?
And More Mundane Modes of Moving
Play on Words
Effective Treatment for Clubfoot Only 2400 Years in the Making
The Heimlich Maneuver
The Lifesaving Contribution of Stanley Dudrick
Whats in a Drug Name?
SelfMedication by People and Animals
The End of TrialandError Treatment?
Cuatro Festivales Españoles
Puzzles of the Pathétique
The Rise and the Demise of the Iowa Caucus
If I Write It They Will Build It
Are We Just Making It Up as We Go Along?
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