As Long as It's Pink: The Sexual Politics of Taste
Why do car manufacturers use paisley interiors to sell their products to women, and does it work? Is women's taste really different to men's? Who says so? And does it matter? In this highly original book Penny Sparke uses familiar objects of our everyday environments - furniture, cars and domestic appliances and interiors - to look at how taste has become a gendered issue in our culture. Ever since the industrial revolution, the cluttered interior has been associated with femininity while the minimal forms of modernist architecture have acted as markers of a masculine aesthetic. As Long as It's Pink argues that 'taste' has been a quality assigned to women while 'design' is a man-made construction which has taken aesthetic authority away from women. This in turn has succeeded in trivializing and marginalizing women's material culture. Ranging across histories of domesticity, feminine consumption and home-making, as well as modern design and broader cultural theories, Penny Sparke offers a completely new version of the history of our modern material culture.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Women and Modernity
Women and the Moderne
4 other sections not shown
Other editions - View all
activity advertising aesthetic American appearance architectural automobile beauty became become Britain British called century colour comfort complete concept consumer consumption continued create decade decorative defined desire display domestic dominant early effects environment essentially example experience explained expressed fashion female feminine culture feminine taste flowers function furniture gender household housewife ibid idea ideal ideology important increasingly industry influence interior kitchen language less linked lives London look manufacturers masculine mass material material culture means middle-class modern modernist moved movement nature objects parlour period picture played popular possible Press production rational reform represented response result role rooted seen sense social society space sphere stereotypical style surface symbolic things tion traditional transformed University values Victorian visual women writing York