As Seen on TV

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Harvard University Press, Mar 1, 1996 - History - 328 pages
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America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked--and how we looked--mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.

 

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AS SEEN ON TV: The Visual Culture of Everyday Life in the 1950s

User Review  - Jane Doe - Kirkus

An absorbing study of the role of style and design in early postwar American culture. Marling (Art History and American Studies/ Univ. of Minnesota; coauthor of Iwo Jima: Monuments and the American ... Read full review

Contents

Prologue
1
Mamie Eisenhowers New Look
8
Painting by Numbers in the New Age of Leisure
50
The Place That Was Also a TV Show
87
Americas Love Affair with the Car in the Television Age
129
The Meaning of Mobility
165
The Aesthetics of Food in the 1950s
203
Appliances Affluence and Americanism
243
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Film-induced Tourism
Sue Beeton
Limited preview - 2005
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About the author (1996)

Karal Ann Marling is Professor of Art History at the University of Minnesota.

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