Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

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Emerson & Church, Publishers, Feb 1, 2009 - Business & Economics - 108 pages
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It ranks right up there with public speaking. Nearly all of us fear it. And yet it is critical to our success. Asking for money. It makes even the stout-hearted quiver.But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse … and powerful results.Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He knows what makes donors tick, he's intimately familiar with the anxieties of board members, and he fully understands the frustrations and demands of staff.He has harnessed all of this knowledge and experience and produced a landmark book.What Asking convincingly shows – and one reason staff will applaud the book and board members will devour it – is that it doesn't take stellar sales skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow a few step-by-step guidelines.You have to know your cause, of course, and be committed to it. But, as important, you have to know how to get the appointment, how to present your case, how to read your donor's words, how to handle objections, how to phrase your request, and even what behaviors to avoid.
 

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Excellent book for Nonprofits

User Review  - julianac - Overstock.com

Jerold Panas gives some techniques that are truly hard to beat when pursuing funds for a nonprofit. His insights are right on. I learned a great deal from such a small book. Read full review

Contents

I
9
II
10
III
12
IV
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V
17
VI
21
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24
VIII
27
XIV
49
XV
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XVI
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XIX
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XXI
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XII
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XIII
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XXII
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XXIII
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XXIV
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XXV
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About the author (2009)

Jerold Panas is among a small handful of the grandmasters of American fundraisers. This is his 10th book. Jerry is considered one of the top writers in the field and a number of his books, including Asking and Mega Gifts, have achieved classic status.Hailed by Newsweek as “the Robert Schuller of fundraising,” Jerry is a popular columnist for Contributions magazine and a favorite speaker at conferences and workshops throughout the nation.He is executive director of one of the premier firms in America and is co-founder of the Institute for Charitable Giving. The very term “philanthropy” would mean less without Jerry's influence.He lives with his wife, Felicity, in northwest Connecticut.

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