Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

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Emerson & Church, Publishers, 2002 - Business & Economics - 108 pages
1 Review
The book's twenty-five chapters are only about three pages each, and cover topics such as "Great Opportunity Stands in Front of You, In the Form of Objections," "Thanks for Being a Friend," and "You Won't Get Milk From a Cow by Sending a Letter." Some of the advice is a little hokey and artfully cute, but it's all based on solid experience and it will work.

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Excellent book for Nonprofits

User Review  - julianac -

Jerold Panas gives some techniques that are truly hard to beat when pursuing funds for a nonprofit. His insights are right on. I learned a great deal from such a small book. Read full review


The Joy of Asking
Its Easier to Get the Gift
Donors Give to the Magic

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About the author (2002)

Jerold Panas is the world's leading consultant in philanthropy and the CEO of Jerold Panas, Linzy & Partners, the largest consulting firm in the world for advising nonprofit organizations and foundations on fundraising. Jerry is the author of thirteen bestselling books, including Asking and Mega Gifts. He works directly with CEOs, boards, and development professionals around the world. Visit

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