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The Greatest Business in the World
Planning the Sale
Getting Better Interviews
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Addressograph advertising appeal asked Aspley attention average salesman beneﬁts better build businessman buyer can’t cards close cold turkey company’s competitors conﬁdence cost customers day’s dealer decided deﬁnite demonstration earnings fact feel ﬁgure ﬁnancial ﬁnd ﬁrm ﬁrst ﬁve Franklin MacVeagh Fuller Brush Company getting give idea important inﬂuenced interest interview isn’t jobber keep kind knew look machine man’s manufacturer matter merchandise merchant methods mind never objection oﬁice oﬂice opportunity pect percent presentation price objections problems proﬁt proﬁtable proposition prospect purchasing agent reason sales manager sales promotion sales talk salesman sells salesmanship samples satisﬁed selling quality sold spend strategy success suggestions sure tell territory thing thought tion told tomer town trade turn typewriter usually won’t wouldn’t