Assembling Flowers and Cultivating Homes: Labor and Gender in Colombia
Colombia is a major exporter of fresh-cut flowers. As in other global assembly line industries, women constitute a majority of Colombia's floriculture workforce. This ethnographic study explores the links between agro-industrial employment in the context of economic adjustment programs and the individual experience of employment and economic change at the household level. Author Greta Friedemann-Sanchez's challenges the current academic consensus that transnational assembly line industries reinforce patriarchal ideologies of reproduction and the exploitation of women. What from a global perspective may be perceived as exploitation can be seen from the local perspective as an opportunity within the community. Specifically, the study focuses on how the interrelated factors of formal employment, wage income, property ownership, social capital, and self-esteem articulate with women's resistance to male dominated households and domestic violence. Expertly combining qualitative and quantitative methodologies, Assembling Flowers and Cultivating Homes contributes greatly to the study of gender and power, household economics and structure, and Latin American society.
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Flowers in the Global Assembly Line
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areas Asocolflores assembly line industries base workers challenge chapter Chfa and Cajica childcare chores Colombia cultural Cundinamarca cut flowers cut-flower industry Cut-Flower Workers domestic abuse earn Ecuador employees employment encomienda export Fagua and Canelon fallback position female fieldwork floriculture industry floriculture workers flower companies flower farms flower industry flower workers fresh-cut flower industry Friedemann-Sanchez Gachala gender global assembly line Gudeman Hacienda Fagua housework husband individuals industry in Colombia interviewed intrahousehold bargaining labor land leverage live loans male maquila migrant women Muisca Flowers neoclassical economics nomic owner partners percent Perilla physical plants production property ownership Quindfo raizal raizal women region rent responsible roses rural Safa salary self-esteem single mothers single women social assets social capital social networks structure subsistence agriculture supervisors Sutauta Table threat point Tiano tion United Vereda wage income workforce