Assessing communication education: a handbook for media, speech, and theatre educators
Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment. The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it: * provides an overview of assessment and suggests how it might impact communication education, * discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs, * compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements, * discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how," * looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus, * discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience, * suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning, * reports on a strategy for developing small group communication assessment measures, and * provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.
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Mission Statements Outcomes and the New Liberal Arts
Regional Association Requirements and the Development
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ability academic accreditation achievement appropriate areas assessment instrument assessment procedures assessment program behavior broadcast Broadcast Education Association capstone course CCAI communication competence Communication Education communication skills criteria curricula curriculum demonstrate develop discussion Educational Testing Service effectiveness Elizabethtown College evaluation exam example experience feedback Glass Menagerie goals grade graduate higher education Highland Park identify improvement individual institutional instruction interaction internship interpersonal communication interviews J. J. Kramer Journal knowledge liberal arts listening major mass communication McCroskey ment mental measurements yearbook mission statement Murray State University National objectives oral communication organization organizational communication outcomes assessment performance portfolio problem professional public speaking questions regional accrediting Self-report senior small group communication specific Speech Communication Association Spitzberg standards strategies student learning student outcomes survey task teachers teaching theatre tion University University of Nebraska validity