Assessment and Planning in Health Programs

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Jones & Bartlett Publishers, Aug 24, 2011 - Education - 266 pages
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Assessment and Planning in Health Programs, Second Edition enables students and practitioners to successfully plan, implement, and evaluate programs and interventions that will assist individuals and groups in maintaining and improving their health. Written in an accessible manner, this comprehensive text provides an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each. It addresses the importance and use of theories, data collection strategies, and key terminology in the field of health education and health promotion. Important Notice: the digital edition of this book is missing some of the images or content found in the physical edition.
 

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Contents

The Big Picture
1
Assessing Assets and Problems
27
Chapter 3 Data Collection Strategies for Needs Assessments and Evaluations
63
The Big Picture
107
Chapter 5 Social Marketing Program Planning and Implementation
127
Chapter 6 The Importance and Use of Theories in Health Education and Health Promotion
143
Chapter 7 Identifying and Writing Mission Statements Goals and Objectives
157
Chapter 8 Identifying Strategies and Activities
177
Background and Basics
205
Social and Health Assessment Example Cortland Counts
225
Focus Group Materials Examples
229
Examples of Informed Consent Materials
235
Evaluation Structure and Design
239
Glossary
249
Index
257
Copyright

Chapter 9 Program Implementation
193

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