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Mean values by condition for the single openended
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3-way analysis advocated proposition agree or disagree analysis of covariance analysis of variance Appendix attributed competence booklets changing attitude clean your teeth cleaned three closed-ended version competence cell conditions for attitude covariates used singly dangerous dangerous dangerous dependent variable df MS F differences between conditions effect of competence effect of reception F P Reception fear-arousal Hi-Lo Lo-Lo Hi-Hi High Low High high reception conditions High Reception Low Hovland information-processing skills interaction of reception intervening variables levels Lo-Hi Hi-Lo Lo-Lo low competence low reception conditions Low Reception High main effect manipulated Matrix Mean number Mean values mediating attitude change perceived expertise percentage of refuted Pretest question rate the argument recall tests reception and competence Reception High Competence Reception Low Reception refuted points relationship between recall scale single cogency Source SS df source-competence sponsors TABLE total cogency trust twins studied uncountered points values by condition weak force YMCA director