Attitudes and Attitude Change
Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified?
This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.
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What is an attitude and why is it important?
The measurement of attitudes
Structure and strength
Where do attitudes come from?
Attitudes as temporary constructions
Persuasion through more effortful processing
Behaviour influences on attitudes
Behaviourinduced attitude change and processing effort
Attitude influences on behaviour
Attitudes toward behaviour