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The Logic of Attitude Measurement
Interviewing and SelfAdministered Questionnaires
Standardized Methods of Data Collection
3 other sections not shown
agree Agree Undecided Agree Undecided Disagree asked assess assumptions attitude domain attitude measurement attitude object attitude scale attitude structure attitudinal behaviour bias Burwen chapter characteristic components conception of attitude concerned construct validity content validity continuum correlations criterion defined derived described dimensions disguised measures ego-involvement error ethnocentric evaluative example extreme factor analysis favourable function Guttman scale important indices individual influence instrument interpretation interval scale investigator investigator's involvement issue judges judgments large number measure attitude measures of attitude ment methods of attitude multidimensional scaling number of different number of items observations opinion ordinal scale Osgood overt behaviour person pondents possible predict predictive validity procedure psychological question questionnaire rating scale reliability repertory grid represented respondent's respondents salience scaling models scores semantic differential Sherif situation Social Psychology social structural factors statements technique Thurstone scale tion Undecided Disagree Strongly underlying variability Westie