Attitudes to Language

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Cambridge University Press, Apr 8, 2010 - Language Arts & Disciplines
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Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.
 

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page 63
verbal guise technique

Contents

1 Introduction
1
2 Fundamentals of language attitudes
19
3 Main approaches to the study of language attitudes
37
focus on English
53
5 Matched and verbal guise research in more contexts
70
communication features speakers hearers and contexts
88
7 Communication accommodation theory
105
8 Language attitudes in professional contexts
121
10 Direct approach
159
11 Folklinguistics
179
12 An integrated programme of language atti tudes research
201
13 Conclusion
224
Glossary
228
References
230
Index
254
Copyright

9 Societal treatment studies
142

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About the author (2010)

Peter Garrett is Professor of Language and Communication at the Cardiff University Centre for Language and Communication Research. His recent publications include Investigating Language Attitudes: Social Meanings of Dialect, Ethnicity and Performance (with Coupland and Williams, 2003).