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The Goldfish Bowl October 1963
Advertising and the Public May 1970
Advertisers Opinions of Advertising and July 1972 58
adults adver advertising agencies advertising business advertising expenditure Advertising helps advertising research Advertising Standards Authority ADVERTlSlNG answers approval of advertising Approve a little Approve a lot asked our respondents aspects of advertising attitudes to advertising attitudes towards advertising balance of opinion Bauer and Greyser BMRB brand management buy things categorised chairmen cials commission system concerned consumer critics of advertising detergents differences Disapprove a little Disapprove a lot disapprove of advertising economic effects Economics of Advertising effects of advertising experience of agencies favour of advertising feel findings gift choice shift groups hostility important interviewed judge TV less lt seems majority Male Female Market Research opinion-leaders particularly perhaps primary association product advertised product fields programme quartile question questionnaire reasons sample sessions social specific survey Table talk television advertisements television commercials thought tising Trade unions TV advertising TV commercials views