Attracting Perfect Customers: The Power of Strategic Synchronicity

Stacey Hall, Jan Brogniez

Berrett-Koehler Publishers, 2001 - Business & Economics - 204 pages

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Contents

• Creating Synchronicity with Perfect Customers and Clients: 1
• The Six Standards of Strategic Synehronicity: 11
• Be on Purpose with Your Mission: 17
• You Have the Power to Attract Whatever You Desire: 25
• Like Attracts Like Whom Do You Like?: 29
• Choose Collaboration Not Competition: 37
• Your Customers and Employees Want You to Succeed: 47
• Create an Atmosphere of Accomplishment: 57
• The Strategic Attraction Planning Process: 63
• What Is Your Vision of Your Most Perfect Customers?: 65
• What Makes Your Perfect Customers Tick?: 75
• What Do Your Perfect Customers Expect You to Deliver?: 79
• Where Do You Have Room for Improvement?: 85
• Multiplicity When One Plan Is Not Enough: 93
• Strategic Attraction in Action TwentyOne Daily Tips: 101
• You Are More Attractive When You Focus on the Horizon: 105
• You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect: 107
• You Are More Attractive When You Understand That Customers Are Seeking You: 111
• You Are More Attractive When You Make Irresistible Improvements: 115
• You Are More Attractive When You Listen to Your Little Inner Voice: 117
• You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns: 119
• You Are More Attractive When You Shift the Situation: 124
• You Are More Attractive When You Acknowledge Accomplishments and Declare Completions: 127
• You Are More Attractive When You Share Share Share Yourself: 131
• You Are More Attractive When You Accept That You Dont Know: 134
• You Are More Attractive When You Are in the Flow: 138
• You Are More Attractive When You Welcome Interruptions: 140
• You Are More Attractive When You Actively Attract Abundance: 142
• You Are More Attractive When You Delight in the Success of Others: 145
• You Are More Attractive When You Take Immediate Action: 148
• You Are More Attractive When You Establish Your Expertise: 151
• You Are More Attractive When You Clear a Space in Which to Create: 154
• You Are More Attractive When You Have a Field Day: 157
• You Are More Attractive When You Break Bread with a Competitor: 159
• You Are More Attractive When You Gain Clarity About Yourself: 162
• You Are More Attractive When You Watch for Previews of Coming Attractions: 165
• AskOfferThank: 168
• Project Your Light Further: 170

About the author

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston.
As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.
Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.

Bibliographic information

• Title: Attracting Perfect Customers: The Power of Strategic Synchronicity; Berrett-koehler Series; BusinessPro collection; Safari Books Online
• Authors: Stacey Hall, Jan Brogniez
• Publisher: Berrett-Koehler Publishers, 2001
• ISBN: 1576751244, 9781576751244
• Length: 204 pages
• Subjects: Business & Economics / Advertising & Promotion; Business & Economics / Customer Relations; Business & Economics / Entrepreneurship