Audience Ratings: Radio, Television, and Cable

Front Cover
Psychology Press, 1988 - Business & Economics - 381 pages
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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
 

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Contents

1L Radio Services PreTV 19301946
1
Radio ServicesPostTV 19461987
28
Television Services 19461987
62
Rating Methodologies A Comparative Examination
83
Qualitative Versus Quantitative Ratings
131
Cable Ratings 19791987
160
Using Ratings Data
185
Ratings Servant or Master?
219
A Look to the Future
271
Ratings Basics Terms Calculations and Relationships
310
Offices and Services of Principal Syndicated Ratings Companies Operating on a National Basis
316
Audience Measurement Highlights US Total Population
321
Questions for Review and Discussion
333
Bibliography
389
Index
395
About the Author
407

Government Intervention
242
What We Have Learned 19301987
258

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References to this book

Desperately Seeking the Audience
Ien Ang
No preview available - 2002
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