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The audience in speech communication
Planning for speech communication
The function of audience analysis
5 other sections not shown
acceptance analyzer arousal associated attention attitude test audi audience analysis audience characteristics audience response auditor's image Brand X bullfighting Chapter choices cigar coherent commitment communication situation communication strategy concept concerning consider content analysis course of action decision demographic characteristics effects elements ences example experience extrasensory perception extrinsic fact factors favorable focus formulate given group of auditors Hoffa ideas image system important information theory instance interested intrinsic grounds knowledge lie detector listener mass media measure mind neutral number of children observable opponent opposing particular partisan persuasion physiological planning possible predicting predisposing characteristics present pretest probably problem proposition purpose question rejection set relevant statements representative response to communication rience salient sample Sanskrit semantic differential set of relevant socialized medicine solution speaker speaking speech communication sponses statements tending statistical stimuli strategy of communication Syngman Rhee talk tic-tac-toe tion topic tors understand