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An audiencecentered approach to communication
The audience as a statistical concept
Planning for speech communication
6 other sections not shown
analyzer approach arousal associated attention attitude test audi audience analysis audience characteristics auditor's image auditor's verbal Brand X bullfighting choices cigar coherent commitment communication situation communication strategy concept concerning consider content analysis course of action demographic characteristics effects elements ences example experience extrasensory perception extrinsic fact factors favorable focus formulate given group of auditors Hoffa ideas important information theory instance interested intrinsic grounds knowledge lie detector listener lmage mass media measure mind neutral number of children observable opponent opposing particular partisan persuasion physiological planning possible predicting predisposing characteristics present pretest probably problem proposition purpose question reflective thinking rejection set relevant statements response to communication rience salient sample Sanskrit set of relevant socialized medicine solution speaker speaking speech communication sponses statements tending statistical stimuli strategy of communication Syngman Rhee talk tic-tac-toe tion topic tors understand verbal behavior