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TABLE OF TABLES PAGE
Chapter Two METHODOLOGY
Chapter Three RESULTS
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accuracy scores agreement scores audience attitudes brevity Broadcasting Buckalew cerning CM CM CM CM CM H CM H H components computed using frequencies concerning consultants content and format content items correlation difference scores evaluated format variables format-related funny or poignant Funny/Poignant graphic elements groups H H H hard news items hypothesis important In-depth reports indicate interaction variables items relating Jack McLeod journalist sample journalists and viewers limited support Madison area Madison TV newscast variables Odd/Strange on-air interaction oversampled Pearsonian persons Political/Govt prediction probed profile measures Public Census TV public sample Public TV Estimate questionnaire ranked relatively representative shortness of stories show journalists significantly soft news items specific stations stressing film survey Table 11 tele television journalists television news programs television newscast tended to rate tested third aged tion Topic Public TV undersampled University of Wisconsin-Madison vision journalists weather WMTV