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Radio ServicesPostTV 19461984
Television Services 19461984 62
A Comparative Examination
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A. C. Nielsen Advertising Research Advertising Research Foundation afﬁliates agencies analysis Arbitron Arthur Nielsen audience measurement Audimeter average basis broadcast ratings C. E. Hooper cable networks Cable Television calls channels commercial Committee competitive concem conducted CONTAM cost Crossley cumulative deﬁnition demographic developed difﬁcult error factors ﬁeld ﬁgures ﬁnal ﬁnancial ﬁnd ﬁndings ﬁrm ﬁrst ﬁve Hispanic household diary individual industry inﬂuence listening major meter service methodology multiset Nielsen Company ofﬁce operation pattems pay cable percent period personal interview problems procedures produce Pulse qualitative radio audience radio ratings Rating Council rating service record reports respondents retum sample schedule Seiler signiﬁcant Sindlinger speciﬁc standard stations Statistical subscribers survey syndicated technique telephone coincidental telephone interviews telephone recall Teletext Television Audience TV households two-way usage users videotex viewers viewing weekly weeks York