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The Value of Broadcast Research
Broadcast Research Concepts
8 other sections not shown
advertisers answer Arbitron audience research behavior Birch broadcast research budget call-out chapter client competitor conduct confidence interval consumer cost country music customers database demographic describe diary directory sample discussion disk jockeys estimates evaluate example favorite feel Figure focus groups format search goal households in-house interview issues level of measurement listening mail questionnaire measurement moderator Music Research musical selections newscast oldies Past 12 Months perceptions phone survey potential primary research probability sample promotion purchase qualitative research radio formats radio station random digit random digit dialing Random Numbers ratings services recruiting represent research firm research project research questions respondents sampling error Secondary Research Simple Random Sample specific standard error study participants Syndicated Research target audience teens telephone numbers telephone surveys television typical variables viewers worksheet