Audio Recording for Profit: The Sound of Money

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Taylor & Francis, 2000 - Business & Economics - 298 pages
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This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.

Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

Strategies, guidelines, and advice on launching and running a professional audio business for anyone in the recording industry
Survival tactics, understanding and practicing creative management, marketing, promotion, diversification, and the economics of pro audio
Global, national, regional, and local insights for success in today's world of recording
 

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Contents

Going Global The New Realities
17
Creating And Maintaining Success
49
Diversify Or Die
81
Creative Marketing And Promotion
101
Financial Concerns
129
Part VII Sound Economics
157
Part VIII The Importance Of Conventions
181
Efficient Facility Management
197
The Sound Of Money
217
Woodstock 94A Major Pro Audio Case History
255
Appendix I The Record PlantA Legacy of Hits
267
Appendix II Financial Statements
273
Appendix III Studio Business Forms
279
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