Audit customer satisfaction: marketing added value

Front Cover
Institute of Internal Auditors, Jan 1, 1996 - Business & Economics - 130 pages
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Contents

Introduction and Chapter Overviews
1
Developing Marketing Objectives
7
Identifying Audit Customers
17
Marketing Audit Services
37
How to Market Consulting Reviews
53
Participating on Project Teams
87
Measuring and Improving Performance
107
Conclusion The Next Step
123
Copyright

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