Auditing Social Media: A Governance and Risk Guide

Front Cover
John Wiley & Sons, Feb 25, 2011 - Business & Economics - 208 pages
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid

Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics.

  • Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk
  • Reveals how to ensure your social media strategy is aligned with your business's goals
  • Explores the risk and compliance issues every business must consider when using social media
  • Includes a sample audit program

Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

 

What people are saying - Write a review

User Review - Flag as inappropriate

This is less a review of the book than on the way that Google Books presents it. They make it impossible to see the whole table of contents (at least on my Firefox browser). One would think that the authors of a book on "Auditing Social Media" would have the wherewithal to check out how their book is being presented.  

Contents

Definition of Social Media
5
A Minefield of Opportunities and Risks
16
If Nothing Else
23
The Social Media Plan
32
How It Can Go Wrong and What to Do
48
Learning
54
The Social Media Policy Team
67
Social Media Policy Training
77
Execution and Process Risks
94
Other General Risks
101
Executive Oversight
107
Legal Compliance and Risk Assessments
116
APPENDIX A Chapter Links
143
APPENDIX B Common and Popular Social Media Tools
151
Monitoring Tools
161
APPENDIX E Links and Information Regarding
177

Strategy and Planning Risks
84

Other editions - View all

Common terms and phrases

About the author (2011)

Peter R. Scott, APR, is a senior-level social media and public relations strategist, working with some of the world's largest and most respected brands and agencies. For more than fifteen years, Peter has led numerous communications, marketing, and interactive media, including serving as the director of marketing and web operations for The Institute of Internal Auditors.

J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal audit since 1983. He has been involved in all aspects of the profession, including development of fraud protocols and procedures, development of a training curriculum and materials for a 200-person audit shop, design of continuous audit techniques used to streamline field audit processes, and management of a thirty person department. He is coauthor of the book Business Process Mapping: Improving Customer Satisfaction, published by Wiley.

Bibliographic information