Augustine's Laws

Norman R. Augustine

AIAA, 1997 - Technology & Engineering - 365 pages

A top chief executive looks at the complexities and conundrums of today's business management and offers solutions. Augustine sets forth 52 laws that cover every area of business in an entertaining, informative manner.

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Augustine's laws

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Augustine, executive vice-president of Martin Marietta, has put together a book made up of three parts that seem to bear no relation to each other, yet are forced into an unlikely union: a sort of ...

Contents

• The Beginning of the End: 3
• Wait Till Last Year: 11
• Easy Doesnt It: 17
• Madison Avenue Crosses Wall Street: 23
• Striving to Be Average: 30
• A Hungry Dog Hunts Best: 35
• PART n BOUNDED ENTHUSIASM: 41
• What Goes Up Stays Up: 43
• Certain Uncertainty: 49
• FYI: 54
• A Lawyer in the House: 63
• Meetings Dismissed: 69
• The Secret of Quality: 75
• Malice in Wonderland: 81
• MINOR OVERSIGHTS: 87
• All Started by a Spark: 89
• Very Marginal Costs: 97
• The High Cost of Buying: 104
• Bit by Bit: 111
• The Reliability of Unreliability: 116
• Too Late Smart: 120
• Small Change: 125
• You Can Bank on It: 128
• Buying High: 137
• THE GATHERING STORM: 149
• The Reality of the Fantasy Factor: 151
• Buying Time: 156
• Just in Time: 159
• Piled High: 165
• Hail on the Chief: 175
• The Amoeba Instinct: 182
• The HalfLife of a Manager: 187
• The Manager of the Year: 192
• Anonymity by Committee: 199
• Caveat Emptor: 206
• PARTY IMPENDING DISASTER: 215
• Profiting from Ones Inexperience: 217
• Justice Deserts: 223
• A Precise Guess: 228
• Paper Airplanes: 236
• Hope Springs Infernal: 244
• Shark Propellant: 257
• So Old for Its Age: 263
• Off Again Off Again: 268
• The Law of Diminished Returns: 275
• DISASTER: 281
• Going Out of BusinessFor Fun and Profit: 283
• To Work or Not to Work: 287
• Help Strikes Again: 311
• Much Ado About Nothing: 318
• Regulatory Geriatrics: 332
• For What Its Worth Save Your Money: 340
• Index: 355

About the author

Augustine is former chairman and chief executive officer of Lockheed Martin Corporation.

Bibliographic information

• Title: Augustine's Laws
• Author: Norman R. Augustine
• Publisher: AIAA, 1997
• ISBN: 1563472406, 9781563472404
• Length: 365 pages
• Subjects: Technology & Engineering / Industrial Engineering