Augustine's Laws

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AIAA, 1997 - Business & Economics - 365 pages
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A top chief executive looks at the complexities and conundrums of today's business management and offers solutions. Augustine sets forth 52 laws that cover every area of business in an entertaining, informative manner.
 

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Augustine's laws

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Augustine, executive vice-president of Martin Marietta, has put together a book made up of three parts that seem to bear no relation to each other, yet are forced into an unlikely union: a sort of ... Read full review

Contents

The Beginning of the End
3
Wait Till Last Year
11
Easy Doesnt It
17
Madison Avenue Crosses Wall Street
23
Striving to Be Average
30
A Hungry Dog Hunts Best
35
PART n BOUNDED ENTHUSIASM
41
What Goes Up Stays Up
43
Just in Time
159
Piled High
165
Hail on the Chief
175
The Amoeba Instinct
182
The HalfLife of a Manager
187
The Manager of the Year
192
Anonymity by Committee
199
Caveat Emptor
206

Certain Uncertainty
49
FYI
54
A Lawyer in the House
63
Meetings Dismissed
69
The Secret of Quality
75
Malice in Wonderland
81
MINOR OVERSIGHTS
87
All Started by a Spark
89
Very Marginal Costs
97
The High Cost of Buying
104
Bit by Bit
111
The Reliability of Unreliability
116
Too Late Smart
120
Small Change
125
You Can Bank on It
128
Buying High
137
THE GATHERING STORM
149
The Reality of the Fantasy Factor
151
Buying Time
156
PARTY IMPENDING DISASTER
215
Profiting from Ones Inexperience
217
Justice Deserts
223
A Precise Guess
228
Paper Airplanes
236
Hope Springs Infernal
244
Shark Propellant
257
So Old for Its Age
263
Off Again Off Again
268
The Law of Diminished Returns
275
DISASTER
281
Going Out of BusinessFor Fun and Profit
283
To Work or Not to Work
287
Help Strikes Again
311
Much Ado About Nothing
318
Regulatory Geriatrics
332
For What Its Worth Save Your Money
340
Index
355
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About the author (1997)

Augustine is former chairman and chief executive officer of Lockheed Martin Corporation.

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