Authentic Promotion: Grow Your Business, Feed Your Soul

Front Cover
Authentic Promotion, 2003
Do you love your work but dread marketing it? Do you want to make a bigger contribution and thrive while you're doing it? Authentic Promotion: Grow Your Business, Feed Your Soul is a transformational marketing workbook. It will transform how you approach marketing, and it will show you how marketing can, in turn, transform your work, bringing more energy, more joy, more clarity to everything you do.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
Authenticity
21
Stewardship
31
Declaring an Authentic Niche
50
Mood and Marketing
64
Embodying the Offer You Are
75
Build a Bridge Your Clients Can Cross
87
Create a Marketing Plan
99
You are Here Dealing with Obstacles on the Path
124
Staying the Course Dissolving Limits
132
Completions and New Beginnings
144
Resources for Authentic Promotion
153
Inventorying Your Unique Appeal
162
Notes on Setting and Raising Rates
168
Marketing Practices Brainstorm
174
Index
183

Authentic Prosperity
109

Common terms and phrases

Bibliographic information