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III The Mailing ListWhy What and How
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able Address Bus advantage adver advertising costs amount attention automobile show billboards campaign Can't Always Tell cent color competitor customers demonstration developed direct mail display distributors and dealers effect esman exhibit experience fact factory favor give horsepower ically idea impression interest Jupiter keep less letter letterhead look mailing list manufacturer matter ment merchandise merchant method models motor car multigraph names never newspaper organization owners perpetual inventory place of business possible profit prospect list prospective buyers prospective dealers readers reason represented sales effort sales force sales manager salesman salesmanship salesroom secured selling sent service department service manager showroom simply sold space successful sure talk tell territory thing thought tion tising town used-car volume of business window worth