Autumn of the Moguls: My Misadventures With the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media

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Harper Collins, 2004 - Biography & Autobiography - 400 pages
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Astute, brutally honest, and always provocative chronicler of assorted media-world implosions Michael Wolff has sorted through the wreckage of fallen media empires and fearlessly deconstructed the peculiar psychology behind the mess. A former media entrepreneur himself, Wolff has had a ringside seat as the conglomeratized worlds of newspapers, magazines, television, radio, and the Internet have taken often bewildering turns.

In Autumn of the Moguls, Wolff explains it all, taking on the great (and not-so-great) characters of the age, including:

  • AOL Time Warner's Gerald Levin, Steve Case, Bob Pittman, and Walter Isaacson;
  • New York Times publisher Arthur Sulzberger Jr.;
  • Viacom's Sumner Redstone and Mel Karmazin;
  • Disgraced domestic goddess Martha Stewart;
  • Would-be media empress Tina Brown;
  • Legendary kahuna Barry Diller;
  • Media mogul turned New York City mayor Michael Bloomberg;
  • Disney czar Michael Eisner;
  • And an outrageous cast of self-proclaimed creative geniuses, short-sighted (and often short) financiers, and shameless politicians who attempt and frequently succeed in manipulating the media.

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Autumn of the moguls: my misadventures with the titans, poseurs, and money guys who mastered and messed up big media

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New York media columnist Wolff (Burn Rate) presents an up-close examination of the people who drove the media business to new highs and new lows in the boom years. The book provides ample context as ... Read full review

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About the author (2004)

Michael Wolff was born in Paterson, New Jersey on August 27, 1953. He attended Columbia University and graduated from Vassar College in 1975. He began his career by publishing his first magazine article in the New York Times Magazine in 1974 and then moved on to become a contributing writer to the New Times, a bi-weekly news magazine. His first book, a colllection of essays entitled White Kids, was published in 1979. Michael Wolff then launched his own company, Michael Wolff and Company in 1991. It specialized in book packaging with it's first project being the book - Where We Stand, which had a companion PBS series. In 1998 Wolff was hired by New York Magazine to write a weekly column. He stayed in this position for the next 6 years and authored over 300 columns. Wolff was nominated for the National Magazine Award three times and won twice. He also won a Mirror Award in 2010 in the category of best commentary. In January 2018 Michael Wolff published Fire and Fury: Inside the Trump White House. It was an unflattering description of the behavior by President Donald Trump. It contained descriptions of chaotic interactions between White House senior staff. He other title's include: The Man Who Owns the News: Inside the Secret World of Rupert Murdoch, Burn Rate: Hoe I Survived the Gold Rush Years on the Internet, and Autumn of the Moguls: My Misadventures with the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media.

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