Axis of Influence: How Credibility and Likeability Intersect to Drive Success

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Morgan James Publishing, Apr 1, 2009 - Business & Economics - 192 pages
Why do people like you, or trust you? Why do they hire you, or follow you? This book shows that it's all in your Likeability and Credibility qualities. Lovas and Holloway explore and expose these qualities, and show you how to systematically improve both. If you want to improve your results with people, you need to understand how those people perceive you. That's where Likeability and Credibility become vital to you. This is a must-read for every professional interested in achieving greater success! Michael Lovas and Pam Holloway are authors of several popular programs and books including, "Face Values: How to read people and adjust your presentation to connect with them in less than three minutes!" Find more of their fascinating resources at

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User Review  - TimFerris - LibraryThing

I've done a preliminary review of this new book by our friend Michael Lovas, and I plan on recommending it to my professional affiliates. We've been talking in our business about how best to ... Read full review


Why Are Credibility Likeability Important to You?
The Process Trust + Likeability + Credibility Influence
The Trust Detector
The Attractiveness Effect
What Is Likeability?
How to Become More Likeable
What Is Credibility?
How to Demonstrate Credibility
Trust Is Key to Maintaining Influence
In Conclusion
The Credibility Index

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About the author (2009)

Michael Lovas is a writer, speaker, teacher and coach. Michael has authored many books, several columns and a thousand articles on Professional Credibility and Psychological Communication. He is the premier practitioner of Psychological Selling for Financial Advisors. You can find him delivering workshops and keynotes throughout the US and Canada.

Both authors are founders and principals of AboutPeople, a unique consultancy focused on helping companies and individuals better understand, attract and connect with their target audiences. Both authors have degrees in Psychology, augmented with extensive post graduate work in Neuro-linguistic Programming (NLP). Michael is also a certified Trainer of NLP and a Clinical Hypnotherapist.

Pam Holloway is a researcher, program designer, writer and teacher. She is an expert in Human Dynamics--the cultural, generational and individual variables that define markets, organizations, and individuals. She delivers keynotes and workshops and writes for several different publications.

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