Baby Steps: How to Get Your Baby Business Up and Running
Susan Matthews Brown realized her life long dream of become an entrepreneur when she invented Boppy for her daughter Alistair. Boppy is the country's leading support pillow for babies and moms. It has been voted "the most important baby product a mom can buy" by the readers of American Baby. Ms. Brown, a graduate of Mount Holyoke College and Columbia Business School, shares her ideas on growing a small baby business from the invention of the product through its launch and first years. Her practical information helps moms to get their own products out of their nurseries and into the marketplace.
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