Back to Basics: A Fad-Free Diet for Corporate Managers

Front Cover
Philip Adam, 1997 - Business & Economics - 124 pages

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Contents

The Basics of Business Management 1 Fads in Management Theory
1
A FadFree Diet for Corporate America
9
A Deeper Look
11
Building on Your Strengths
33
Senior Managements Role
35
Middle Managements Role
41
Empowerment is Not a Buzzword
47
Drafting a Basic Strategic Plan
49
Incremental Improvements vs Big Hits
77
How to Promote Teamwork
79
Learn to Encourage Creativity
85
How to Nurture Ideas
89
Managing the Project Resource Load
93
Project Selection and Setting Priorities
99
Having the Right Project Balance
103
Marketplace Push vs Technology Pull
107

Some Thoughts on Company Culture
53
Managing Product Development The Basics 10 How to Identify Marketplace Needs
59
Essentials of Effective Product Development
65
The Value of Speed
73
Being First to Market Isnt Enough
75
Riding the S Curve for Profits and Survival
115
In Closing 23 The Last Word
117
Index
119
About the Author
123
Copyright

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