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The Technique of PopularPrice Store Advertising
The Selling Theme
How to Put the Pulling Power in the Ad
15 other sections not shown
adver advertising and promotion advertising expenditure advertising manager advertising space Anniversary Sale attractive bait items bankers believe big day big store-wide sale Boss brieﬂy build buyers Campaign chain department stores chain store chandise children’s circular clearance conﬁdence cost create customers day’s business December department managers departmental Dollar Day dresses editorial employees extra feature ﬁeld ﬁgures ﬁnd ﬁrst front higher prices hosiery idea key departments main ﬂoor markdowns markup meet ment merchandise values merchants millinery month muslin newspaper partment Piece Goods Department popular-price store produce proﬁt proﬁtable pulling power quantity Rayon ready-to-wear reason regular priced retail advertiser retail store sale or event sales volume salespeople Saturday selling theme silks smash promotion sold speciﬁc store operators store’s stylish stout successful SUGGESTION thing tion tising tomers top box specials week window displays window trimmer