Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation

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John Wiley & Sons, Nov 2, 2011 - Business & Economics - 224 pages
Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success
Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.
Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit.
  • Focuses on this unforgettable fundraising campaign from a nonprofit perspective
  • Offers the strategy as well as the tactics for nonprofits to feel that success is within reach
  • Presents a variety of perspectives from the wildly successful LIVESTRONG campaign

Learn from the yellow wristband. Banding Together for a Cause shows you how.


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Reflecting theEssence andSpirit of Your
TheRight Partnerships
Pinpointing Experts andUtilizing Their
TheRoleof Strategic Planning in Your
Assemblingthe PerfectTeam Board of Directors
Strategies for Integrating and Mobilizing
Creating Feedback Mechanisms
What It Takesto Be aVisionary Sharing Your Story
Exercisesand Notes

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About the author (2011)

Rachel Armbruster is an executive nonprofit strategist and founder of Armbruster Consulting. She has provided realistic solutions to hundreds of organizations in need of assistance actualizing goals, including program management, development and training, department integration, and corporate partnership program development, to heighten organizations' abilities and productivity. Formerly the director of development at the Lance Armstrong Foundation, Rachel was responsible for growing and diversifying revenue, as well as building the development team and partnership management including the Nike relationship. Rachel speaks at many special training and development conferences each year. She currently lives with her husband and two sons in Austin, Texas, and serves on the Fertility Advisory Committee at LIVESTRONG.

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