Bang!: Getting Your Message Heard in a Noisy World

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Currency/Doubleday, 2005 - Business & Economics - 244 pages
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.

Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

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Quick and Pithy

User Review  - LisaWrites - Borders

Right now, I am a fan of books that grab you, move you along, and give you something useful to take away. Bang does all that - in spades. It's like a self-help book for your business - and in these times, I definitely need the inspiration and direction. Read full review

Push the Bounds of Creativity

User Review  - BonjourPoetry - Borders

Have you ever wondered how some of the most successful marketing campaigns got started? The Aflac duck campaign is one that always intrigued me. The creators of that gem (and many others) share their ... Read full review

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About the author (2005)

Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U.S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.


From the Hardcover edition.

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