Bankable Business Plans
The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor--such as home-based businesses, sole proprietorships, and franchise operations--this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.
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MATCHING THE LEGAL STRUCTURE WITH YOUR INVESTORS
TARGET YOUR FUNDING SOURCES WHERE WILL YOU FIND YOUR FINANCING?
POTENTIAL SOURCES OF FINANCING
HOW BANKS DECIDE ON LOANS
EXPLAIN YOUR FINANCIAL DATA HOW WILL YOU CONVINCE OTHERS TO INVEST IN YOUR ENDEAVOR?
THE ESSENTIAL FINANCIAL STATEMENTS
IDENTIFY YOUR COMPANYS INITIAL NEEDS WHAT WILL YOU REQUIRE TO GET STARTED?
THE MAJOR EXPENSES
STARTUP AND CAPITAL COSTS
CHOOSE A WINNING STRATEGY WHAT WILL DISTINGUISH YOUR PRODUCT OR SERVICE FROM YOUR COMPETITION?
CREATE A POWERFUL COMPETITIVE ADVANTAGE
USE A SWOT ANALYSIS TO DETERMINE THE COMPETITIVE ADVANTAGE OF AN EXISTING BUSINESS
ANTICIPATE AN EXIT STRATEGY
STAGNANT AND DECLINING
INDUSTRIES WITH DOMINANT LEADERS
ANALYZE YOUR MARKET WHO WILL WANT YOUR PRODUCT OR SERVICE?
RESEARCH YOUR POTENTIAL MARKET THROUGHLY
TARGET YOUR MARKET LIKE A BULLSEYE
TEST BEFORE YOU LAUNCH
DEVELOP A STRONG MARKETING CAMPAIGN HOW WILL YOU REACH YOUR CUSTOMERS AND WHAT WILL YOU SAY TO THEM?
THE FOUR Ps
BUILD A DYNAMIC HOW WILL YOU ATTRACT CUSTOMERS?
GET AN ORDER TODAYOR YESTERDAY
NEVER DELEGATE YOURSELF COMPLETELY OUT OF SALES
CREATE THE RIGHT ETHICAL ENVIRONMENT
COMPENSATE BASED ON LONGTERM PERFORMANCE
YOUR SALES FORCE CAN BE YOUR COMPETITIVE ADVANTAGE
DESIGN YOUR COMPANY HOW WILL YOU HIRE AND ORGANIZE YOUR WORKFORCE?
STRUCTURING YOUR COMPANY
HUMAN RESOURCE MANAGEMENT
THE SIX KEY FINANCIAL ASSUMPTIONS
HOW TO CREATE STATEMENTS
FINANCIAL STATEMENTS FOR LIGHTNING LARRYS INC
USE THE RMA DATA CHECK YOUR ANSWERS AGAINST THE ANSWER KEY
WORKING WITH THE RMA DATA
THE ANSWER KEY REVEALED
IT REALLY IS THAT SIMPLE
RMA DATA PAGESRETAIL FLORISTS
PUTTING IT INTO ACTION
WHAT A BUSINESS PLAN SHOULD LOOK LIKE
THE PHYSICAL QUALITIES
THE ACTUAL LAYOUT
HAVE OUTSIDERS READ IT
HOW LONG SHOULD IT TAKE ME?
HOW TO CREATE A TIME LINE
THE PRIMARY COMPONENTS
EXAMPLES OF TIME LINES
DEMONSTRATE THAT YOU CAN MANAGE CONTRADICTIONS
FOCUS ON GROWTHEVEN IN MATURE INDUSTRIES
REASSURE INVESTORSEVEN WITH COMPETITION ALL AROUND
COMMIT TO YOUR PLANBUT BE WILLING TO PURSUE OTHER GOOD OPPORTUNITIES
PRESENT YOURSELF IN THE BEST LIGHT
THE TEXT OF YOUR BUSINESS PLAN
MAKE A GREAT INPERSON PRESENTATION
OUTLINES AND A SAMPLE BUSINESS PLAN
OUTLINE FOR A SIMPLE BUSINESS PLAN
OUTLINE FOR A COMPLEX BUSINESS PLAN
S J ADVERTISING BUSINESS PLAN
RMA DATA ADVERTISING AGENCIES
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ACTION STEP advertising Amazon.com Angel investors attract bank bankable business plan bankers Baruch College benefits build cash flow statement chart clients company's competitive advantage competitors convincing costs create Current debt detailed develop emerging industries employees entrepreneurs equity establish executive summary existing business Expenses Field Center Financial Assumption financial projections focus franchise funders funding sources Gantt charts goals hire in-person income statement investment investors and lenders issues Jeff Bezos Liabilities Lightning Larry's loan long-term manufacturing Michael Corbett million mousetrap numbers ocarina Operating organization owners partners payments percent PERT chart potential customers potential investors presentation product or service profit promotion purchase require restaurant resume returns revenue RMA data sell skills Small Business specific startup strategy strong successful suppliers SWOT analysis target market Taxes tion Total venture capital
Page 3 - I've got my own notions of what I want to do, and how I want to do it ; and I won't take orders from any man beyond a certain point ; and the old gentleman knows that just as well as I do, — worse luck for me ! That's why I can't ask him to let me marry you.