Bankable Business Plans

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Rowhouse Publishing, 2007 - Business & Economics - 258 pages
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The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor--such as home-based businesses, sole proprietorships, and franchise operations--this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.
 

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Contents

LEGAL STRUCTURES
103
MATCHING THE LEGAL STRUCTURE WITH YOUR INVESTORS
105
FRANCHISES
106
TARGET YOUR FUNDING SOURCES WHERE WILL YOU FIND YOUR FINANCING?
109
POTENTIAL SOURCES OF FINANCING
111
HOW BANKS DECIDE ON LOANS
115
EXPLAIN YOUR FINANCIAL DATA HOW WILL YOU CONVINCE OTHERS TO INVEST IN YOUR ENDEAVOR?
119
THE ESSENTIAL FINANCIAL STATEMENTS
121

YOUR LENDERS?
23
YOUR SUPPLIERS?
24
YOUR EMPLOYEES?
25
YOU?
27
IDENTIFY YOUR COMPANYS INITIAL NEEDS WHAT WILL YOU REQUIRE TO GET STARTED?
29
THE MAJOR EXPENSES
32
REAL ESTATE
33
STARTUP AND CAPITAL COSTS
34
CHOOSE A WINNING STRATEGY WHAT WILL DISTINGUISH YOUR PRODUCT OR SERVICE FROM YOUR COMPETITION?
37
CREATE A POWERFUL COMPETITIVE ADVANTAGE
38
USE A SWOT ANALYSIS TO DETERMINE THE COMPETITIVE ADVANTAGE OF AN EXISTING BUSINESS
44
ANTICIPATE AN EXIT STRATEGY
45
EMERGING
46
MATURING
49
STAGNANT AND DECLINING
52
INDUSTRIES WITH DOMINANT LEADERS
54
ANALYZE YOUR MARKET WHO WILL WANT YOUR PRODUCT OR SERVICE?
57
RESEARCH YOUR POTENTIAL MARKET THROUGHLY
60
TARGET YOUR MARKET LIKE A BULLSEYE
65
TEST BEFORE YOU LAUNCH
66
DEVELOP A STRONG MARKETING CAMPAIGN HOW WILL YOU REACH YOUR CUSTOMERS AND WHAT WILL YOU SAY TO THEM?
69
THE FOUR Ps
72
PRICE
74
PLACE
75
PROMOTION
78
BUILD A DYNAMIC HOW WILL YOU ATTRACT CUSTOMERS?
85
GET AN ORDER TODAYOR YESTERDAY
87
NEVER DELEGATE YOURSELF COMPLETELY OUT OF SALES
88
CREATE THE RIGHT ETHICAL ENVIRONMENT
89
COMPENSATE BASED ON LONGTERM PERFORMANCE
90
YOUR SALES FORCE CAN BE YOUR COMPETITIVE ADVANTAGE
91
DESIGN YOUR COMPANY HOW WILL YOU HIRE AND ORGANIZE YOUR WORKFORCE?
93
STRUCTURING YOUR COMPANY
96
GEOGRAPHICAL ORGANIZATION
97
FUNCTIONAL ORGANIZATION
98
HYBRID ORGANIZATION
99
HUMAN RESOURCE MANAGEMENT
100
THE SIX KEY FINANCIAL ASSUMPTIONS
125
HOW TO CREATE STATEMENTS
128
FINANCIAL STATEMENTS FOR LIGHTNING LARRYS INC
131
USE THE RMA DATA CHECK YOUR ANSWERS AGAINST THE ANSWER KEY
139
WORKING WITH THE RMA DATA
140
THE ANSWER KEY REVEALED
143
IT REALLY IS THAT SIMPLE
146
RMA DATA PAGESRETAIL FLORISTS
148
PUTTING IT INTO ACTION
153
WHAT A BUSINESS PLAN SHOULD LOOK LIKE
155
THE PHYSICAL QUALITIES
156
THE ACTUAL LAYOUT
159
HAVE OUTSIDERS READ IT
167
HOW LONG SHOULD IT TAKE ME?
168
HOW TO CREATE A TIME LINE
169
THE PRIMARY COMPONENTS
170
EXAMPLES OF TIME LINES
172
DEMONSTRATE THAT YOU CAN MANAGE CONTRADICTIONS
177
FOCUS ON GROWTHEVEN IN MATURE INDUSTRIES
179
REASSURE INVESTORSEVEN WITH COMPETITION ALL AROUND
181
COMMIT TO YOUR PLANBUT BE WILLING TO PURSUE OTHER GOOD OPPORTUNITIES
182
PRESENT YOURSELF IN THE BEST LIGHT
185
THE TEXT OF YOUR BUSINESS PLAN
188
YOUR RESUME
190
MAKE A GREAT INPERSON PRESENTATION
195
CONTEXT
196
CONTENT
197
CODE
199
OUTLINES AND A SAMPLE BUSINESS PLAN
203
OUTLINE FOR A SIMPLE BUSINESS PLAN
204
OUTLINE FOR A COMPLEX BUSINESS PLAN
206
S J ADVERTISING BUSINESS PLAN
223
RMA DATA ADVERTISING AGENCIES
238
RESOURCES
243
INDEX
251
Copyright

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Page 3 - I've got my own notions of what I want to do, and how I want to do it ; and I won't take orders from any man beyond a certain point ; and the old gentleman knows that just as well as I do, — worse luck for me ! That's why I can't ask him to let me marry you.

About the author (2007)

Edward G. Rogoff is the author of The Entrepreneurial Conversation. He is a professor in the department of management of the Zicklin School of Business and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. His articles have appeared in a variety of publications, including Family Business Review, Forbes, The Journal of Business and Entrepreneurship, and The New York Times. He is the founder of Newton Business Programs, an entrepreneurial-focused company which offers business training, and has served as a CEO for two media companies that owned more than 20 radio stations and as a consultant for a variety of businesses, including venture capital firms and entrepreneurs. He lives in New York City. Jeff Bezos is the founder and CEO of Amazon.com.

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