Bargain Fever: How to Shop in a Discounted World

Front Cover
Penguin, Oct 17, 2013 - Business & Economics - 304 pages
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

What people are saying - Write a review

BARGAIN FEVER: How to Shop in a Discounted World

User Review  - Kirkus

Journalist Ellwood (The Rough Guide to Miami and South Florida, 2008, etc.) offers an in-depth account of how American consumer culture has become permanently discount-driven.Opening with a joke that ... Read full review


Purchase History
The Future of Bargain Fever
Afterword to the Paperback Edition
Selected Bibliography

Other editions - View all

Common terms and phrases

About the author (2013)

Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, GQ, The New York Times Style magazine, and Travel + Leisure, among other publications. He is also a TV producer and presenter. He lives in New York City.

Bibliographic information