Bargain Fever: How to Shop in a Discounted World

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Penguin, Oct 17, 2013 - Business & Economics - 304 pages
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.
 

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BARGAIN FEVER: How to Shop in a Discounted World

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Journalist Ellwood (The Rough Guide to Miami and South Florida, 2008, etc.) offers an in-depth account of how American consumer culture has become permanently discount-driven.Opening with a joke that ... Read full review

Contents

Introduction
Couponmania
3
Purchase History
4
5
7
The Future of Bargain Fever
Afterword to the Paperback Edition
Acknowledgments
Selected Bibliography
Copyright

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About the author (2013)

Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, GQ, The New York Times Style magazine, and Travel + Leisure, among other publications. He is also a TV producer and presenter. He lives in New York City.

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