Basic Media Writing
The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
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The Scope of the Media
A 10Alarm Fire
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Advocate Stamford arrested asked Associated Press athletes audience background basketball beat broadcast Burson-Marsteller called camera charges city editor clients Clyde Haberman CNET copy County court cover coverage crime death depth of field desk Duke Ellington essential ethical event fire headline high school idea interest Internet interview journalism journalists lead lens libel listen look magazine major material Media writers million National newspaper night O.J. Simpson obituary paragraph percent person photographer photojournalism photojournalist picture players police president Providence Journal public relations questions quotation quotes reader release reporter reprinted by permission says sentence shot Sonny Greer stations story talk television tell theme tion told U.S. Senate usually verb victims viewers wire woman women words writing wrote York young Young & Rubicam