Basic Media Writing

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McGraw-Hill College, 1998 - Social Science - 512 pages
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The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.

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Contents

The Scope of the Media
6
A 10Alarm Fire
12
Helicopter Newsman
18
Copyright

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About the author (1998)

Melvin Mencher is the author of News Writing and Reporting, the text that set the standard for the field, now in its Eleventh Edition. He has extensive experience in the newsroom and has written numerous articles, as well as a publication from the Poynter Institute, "The Sayings of Chairman Mel.

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