Business Strategy in a Semiglobal Economy

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M.E. Sharpe, 2006 - Business & Economics - 232 pages
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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it com ...
 

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Contents

II
1
III
12
IV
29
V
48
VI
59
VII
77
VIII
84
IX
94
XVI
194
XVII
216
XVIII
238
XIX
254
XX
267
XXI
284
XXII
297
XXIII
304

X
111
XI
122
XII
131
XIII
133
XIV
172
XV
187
XXIV
311
XXV
322
XXVI
343
XXVII
353
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About the author (2006)

M. A. SOUPIOS, PH, D., is professor of political philosophy at Long Island University, where he has taught for more than 30 years. He holds eight graduate degrees including four earned doctorates.

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