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able advertising answer apply BEST BUY Bill Downie Boston Associates Business Letters charge account company policy company's complaint copy cost courteous credit manager customer oriented Dear Sir direct mail sales E. B. White employees enclosed Englewood Cliffs feel firm G. P. Putnam's Sons give Gunning Fog Index handle inquiry interest interview letter of application listen machine mail sales letters memo month necessary one-page summary organization paragraph payment person persuasive power and position Prentice-Hall present principles Productive Business profit purchase Ralph Boston readability reader receive recipient refusal reply Robert Gunning Rudolf Flesch salesman sell sentence situation someone superior sure telephone tell Thank tion truly understand Union Steward W I S T WHIRLYGIG wish WIST words Write a letter York