Basic Checklist & Ideabook for Advertising, Marketing, Sales Executives: A Treasury of Marketing Fundamentals Selected from Printers' Ink Through the Years ....

Front Cover
Printers' Ink Publishing Corporation, 1962 - Advertising - 192 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Y ELEVEN PRINCIPLES FOR PROFITABLE ADVERTISING Page
1
PRICING FOR TODAYS MARKET Page
8
N Retailer Is Key to FullLine Selling Page
19
Copyright

15 other sections not shown

Common terms and phrases

Bibliographic information