Basic Checklist & Ideabook for Advertising, Marketing, Sales Executives: A Treasury of Marketing Fundamentals Selected from Printers' Ink Through the Years ....
Printers' Ink Publishing Corporation, 1962 - Advertising - 192 pages
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Y ELEVEN PRINCIPLES FOR PROFITABLE ADVERTISING Page
PRICING FOR TODAYS MARKET Page
N Retailer Is Key to FullLine Selling Page
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activities adver advertising agency advertising department anniversary appeals BBDO Betty Crocker booklet box tops budget Build campaign Canada Dry cards catalogs cent Check checklist client competition consumer Contacts contest cooperation Coordinate copy Copy testing costs creative customers Dilly Beans direct mail director distribution distributors and dealers effective Electrofax employees executives exhibits expense folders functions give graphics handle home office House magazines humor ideas industry inquiries jobbers letter Listerine manufacturers marketing material McCann-Erickson meetings ment merchandising methods newspapers offer operations organization outlets package design pany plans policies premium Prepare problems Procter & Gamble profit promotion prospects public relations public-relations radio and television retail Revlon sales manager sales-promotion salesmen sampling selling sumer Supervise theme tion tising tive top management trade ucts vertising wholesalers window displays